See, we don’t need another paleo whatever. We’ve got enough compression, and our shoes work just fine. Our barbells no longer bend, and buying an entire gym takes minutes, not days. We don’t need a “revolutionary med ball”.
Your app does what my watch does. Graphing my workout doesn’t make my times faster or my lifts heavier, and checking in my clients is pretty easy when it consists of a hug and a hello.
Your print ads don’t convince me, and your supplement won’t do anything I can’t accomplish in a grocery store. See, we are not a business opportunity, not the next big thing. We are not a consumer demographic.
Rather, we are a Community united, real people on a mission, unyielding in our pursuit of progress.
Teach us to be better. Push human performance forward. Help us figure out how to better serve our clients, the men and women learning to air squat for the first time, the eighteen year old kid who wants to compete. Give us tools that matter, give us education, make your value so obvious that you could sell it without saying a word.
See, we don’t want to eat you alive. We want to hug you. Give us a reason, just one, to love what you do, to bring you into the fold. Focus on excellence, on contribution, on being an asset to this Community. Find a need, find a deficit, fill it with overwhelming force.
Please, show us that money is the last thing on your mind. Show us that you’re one of us, on a mission to build a better world, show us that you matter.
See, it’s not the money you’re looking for. It’s the Community, and we’re right here. Waiting.